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Directed by | Dalia al Kury

Genre documentary  |  Length: 5mins  |  Year of production: 2007

By secretly snapping photos of Londoners wearing the popular Palestinian scarf, the "Kuffiyyah", the filmmaker ponders how her Palestinian grandparents would react if they could witness their scarf's almost ironic commercial appeal. The film opens up questions about the commodification and appropriation of political, cultural and historical materials and leaves the viewer to reflect on the interplay between commerce, fashion, ideology and identity.